In September 2018, the "MUDquarters" relocated to Laren, Netherlands at the Groene Afslag. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. They have developed a unique and highly innovative business model based on the idea of a circular economy, where waste is turned into something new and harmful consumption is reduced. Every pair of MUD Jeans is recycled into a new MUD Jeans, leaving no waste and using 92% less water than an average jeans. Log in as an administrator and view the Instagram Feed settings page for more details. Shop now. [3] MUD Jeans sells the products online and is available in a limited number of sustainable concept stores around the globe. Mud Jeans is an award-winning European brand that ships internationally. However you may visit Cookie Settings to provide a controlled consent.
MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. [11] Once jeans are returned to be recycled, the jeans are send back to the factory in Valencia, Spain, where the recycling process takes place.
MUD Jeans satisfies the principles of the circular economy. The main business concept of the company it to lease its apparel to consumers. The first batch of recycled denim jeans will be available as of fall 2016 and will be made of 20% recycled denim, which is the highest level of recycling that is possible with current technology. They are a member of the Fair Wear Foundation, and partner with the Fairtrade Foundation. [14] Throughout the road trip to Valencia, the MUD Team organised get togethers with other sustainable organisations and individuals, such as a beach clean up in collaboration with the Surfrider Foundation Europe. [6], The 'Lease A Jeans' concept was launched in 2013. New posts will not be retrieved. Menu Skip to content. A cute outfit and a smile never goes out of style, Have a little fun! These jeans are a classic straight leg style with a slightly tapered leg, meaning that the leg slims down from the knee to the ankle. MUD Jeans satisfies the principles of the circular economy. [7] With this concept, MUD Jeans follows a circular economy where the mindset of the consumer changes from owing to using. [18], Sustainable and fair trade certified denim brand based in The Netherlands, Learn how and when to remove this template message, "Pioneering a lease model for organic cotton jeans", "H&M Is Offering $1 Million Prize For New Recycled Clothing Ideas", https://mudjeans.eu/blog-welcome-to-the-mudquarters/, "Why This Company Wants You To Fall In Love With People's Old Jeans", "Five new ways the circular economy can build brand experience", "MUD jeans: circular denims (almost) never die | European Circular Economy Stakeholder Platform", "Sweater by Mud Jeans UK & USA - A Better Place Journal", "Mud Jeans verwerkt eerste 3000 Lease Jeans tot nieuwe broeken", "The Recycle Tour: B Corp Mud Jeans recycles 3.000 Lease Jeans into new jeans. Have a little fun! To stimulate and encourage this, MUD Jeans offers the consumer who do this a discount on their next purchase. clothing embodies a culture that encourages unity through sports, pop culture, philanthropy, youth apparel and streetwear. All Rights Reserved At the starting destination, Amsterdam, and along the way, jeans were collected from individuals who wished their jeans a next life. For PR and media inquiries, please contact [email protected]. Throughout this year, the monthly fee is €7,50 (with a one-time membership fee of €20 with which you can lease 3 jeans at a time). These jeans are made using 98% GOTS certified organic cotton in a Mud Jeans factory in Umbria, Italy. [1] The main business concept of the company it to lease its apparel to consumers. Lift Web Design. [15][16], On 6 June 2016, the first orders using RePackaging were sent to customers. Return the jeans without receiving a new pair. ️ A cute outfit and a smile never goes out of style . Because fit is so important with jeans, this brand use a “home try” model whereby you can order three pairs online (only paying for one), have them delivered to your home, try them on and decide which one you want to keep, before sending back the others in an easy prepaid delivery box. These cookies will be stored in your browser only with your consent. Privacy | Terms They have developed a unique and highly innovative business model based on the idea of a circular economy, where waste is turned into something new and harmful consumption is reduced. The denim fibres are reused in new jeans and sweaters. Doing jeans differently, for the planet . [4] Bert van Son had a new vision for the company and decided to invest in MUD Jeans.
The “Regular Swan” jean style is a classic skinny straight leg cut. If you send them your unwanted jeans, Mud Jeans will upcycle them into one-of-a-kind vintage pieces or reuse all of the materials and turn them into yarn for new products, and give you a 10 euro discount on your next purchase. SHOP KOHL’S; Join The Crew; Gone glamping! As MUD Jeans promotes the philosophy of a circular economy, they discourage this last option in order to recycle jeans. In May 2016, MUD Jeans travelled from Amsterdam to Valencia, where one of the factories is located. We also use third-party cookies that help us analyze and understand how you use this website. Mudd's jeans are the original jeans. Unite the Youth & Together We Can Make It Out the Mud. BUY NOW, UK & USA After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcyclingpurposes, or keep them. The old pair will be recycled or sold as vintage depending on the condition of the jeans. No pesticides are being used, better for your skin. But opting out of some of these cookies may have an effect on your browsing experience. Mud Jeans is an award-winning European brand that ships internationally. The old pair will be recycled or sold as vintage depending on the condition of the jeans.
Keep the jeans. By clicking “Accept”, you consent to the use of ALL the cookies. The concept also promotes the return of the jeans, which will stimulate the recycling process. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Reducing textile waste is built into the DNA of Mud Jeans. How we plan to spend our Saturday. MUD Jeans currently sells sweaters which contain 85% recycled denim. This page was last edited on 7 September 2020, at 21:20. The MUD Jeans are made from 40% recycled content, with the material being derived from discarded jeans. [2] The lease contract includes free unlimited repair services. Regular Dark Blue Jeans – €98. Packages used by firms can be used up to 20 times and customers and stores are incentivised to use RePack by offering discounts at connected brands. In Valencia, the MUD Team was able to see the whole recycling process and capture this to share with their followers. They are made at a Mud Jeans factory in Touza, Tunisia, using 99% BCI certified cotton. This website uses cookies to improve your experience while you navigate through the website. Mud Jeans list all of their manufacturers on their website’s About Us page. They select their manufacturers carefully and are totally transparent about where each item of clothing was made, and are totally committed to ensuring safe working conditions for everyone in their supply chain. #ManiMonday :@Pint, How we plan to spend our Saturday. According to the Ellen MacArthur Foundation, Bert van Son came to notice that in order to promote the return of jeans he has to avoid selling it in the first place. The MUD Jeans are made from 40% recycled content, with the material being derived from discarded jeans. After the 12 months of monthly payments, the consumer has paid off the amount of the jeans and are now the owner. © 2015 A Better Place Journal. It is mandatory to procure user consent prior to running these cookies on your website. Stylish and authentic, Mudd's has the best fitting blue jeans, pants, shirts and outerwear for juniors. Jobs are not lost through this business model: in fact, new jobs are created in the field of recycling and remanufacturing. The jeans that are recycled here, will be shredded and woven together with virgin denim into new fabric. Not only does recycled demin use significantly less water than new denim, Mud Jeans work with manufacturers who are using extraordinary filtration and laundry techniques that reduce water consumption and the use of polluting chemicals, and recycle up to 90% of the water that they use. The company was re-launched by Bert van Son after acquiring the brand in 2012. You can also opt to lease a pair of jeans if you want to pay for them in small monthly increments, and have the option of switching to a new pair after a year. [12] Anyone can return (non-)MUD Jeans so that they can be recycled. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcycling purposes, or keep them. [13] This road trip was planned to bring jeans back to the factory in order to close the circle. Error: API requests are being delayed for this account. Cotton production accounts for roughly 25% of the global insecticides market; Mud Jeans support sustainable farming by working with Better Cotton Initiative (BCI) and Global Organic Textile Standard (GOTS).
mud. [8], The consumer can lease a jeans for a period of one year. #ManiMonday :@Pint. Switch the current jeans for another pair and continue leasing the new pair of jeans for €7.50/month. Jeans by Mud Jeans UK & USA. [17] RePack is a Finnish company offering the service of packaging which deliberately reduces the waste created when sending and returning packages. The innovative success of the circular concept", https://en.wikipedia.org/w/index.php?title=MUD_Jeans&oldid=977263002, Articles with a promotional tone from February 2017, Creative Commons Attribution-ShareAlike License. This concept is called Lease A Jeans and was launched in 2013. Unite With Us.
This initiative allowed them to bring back 3,000 pairs of jeans. When old jeans are returned back to the company, a quality check is carried out to determine whether they can be re-used through MUD' s vintage program or if they should be recycled. Regular Swan - Heavy Stone. You also have the option to opt-out of these cookies. [5] From May 2016 to August 2018, MUD Jeans was headquartered in Almere, The Netherlands. The “Regular Dunn” jeans style can be worn as a regular fit or a little loose if you go up one size. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. [9] Around the eleventh month of the consumer's lease contract, MUD Jeans gives the consumer three choices concerning the jeans:[10]. Organic cotton.
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